WW1 AND WWII Research Paper Example | Topics and Well Written Essays - 1250 words

WW1 AND WWII - Research Paper Example One can see that loss of life, economic burden, and underdevelopment are the basic elements of tragedy related to the World Wars. Murray Polner states that, â€Å"World War I led to 30 million people killed or wounded and disastrous epidemics of disease, plus a multibillion-dollar debt that was never repaid to U.S. creditors and, ultimately, fed into the collapse of the international financial system in 1929.†1 For instance, during WWI (1914-18), the Central Powers and the Allies lost millions of civilians and soldiers. Besides, economic burden crushed the European nations and new taxes were implemented to overcome the same. As most of the resources were used to gain supremacy in the warfront, the participant nations were forced to face underdevelopment. On the other side, the death toll of WWII (1939-45) was comparatively high due to the usage of innovative nuclear weapons, and the same resulted in high death toll. Still, the economic burden of the WWII was limited to the Axi s alliance. At the same time, most of the nations within Allies lost their supremacy over colonies and this resulted in underdevelopment in Europe to an extent. The controversial issues related to the World Wars are linked with the violation of agreements, usage of deadly weapons, and cruelty towards prisoners. During WWI, the Central Powers continuously violated agreements with other nations in Europe. Besides, deadly weapons were used against civilians, including elderly people and children. The prisoners were ill treated and the same resulted in serious emotional problems among them. During WWII, the Axis powers tried to follow international agreements, but the Allies, especially Germany and Japan, continuously violated the same. Besides, the usage of deadly weapons like nuclear weapons during WWII attracted international criticism. The Jew population in Central Europe, especially in Germany, was forced to face genocide. At the same time, the prisoners of WWII were

Struggling for their lives Essay Example for Free

Struggling for their lives Essay Having read Mairs’ â€Å"On Being a Cripple,† it can be noted that Bogan’s epigraph is found to be perfectly appropriate. It is plain that the epigraph introduces the possibility of an escape from an implied predicament, which in this narrative, happens to be the author’s condition which she openly acknowledges as she writes â€Å"I am a cripple. I choose this word to name me† (Mairs, 159). However, it remains as a mere idea, something to be entertained. The first statement which defines that freedom from a burden can easily be devised. The confinement or the burden may be clear-cut and tangible as the author’s physical disability; the escape, however, can come in the form of a cure, an outlook, or geographical relocation. Initially, this reader is given to think that perhaps the easiest escape is to run away from everything and wish fervently that an intangible confinement will not follow you, to shed problems by simply changing the address. That’s understandably a very basic, human preconception. It sometimes works. But more often than it does, it may be best to stay dismal, especially if what you are running from is a condition or an issue unbound by territory. It could also mean withdrawing from people you see everyday, shutting out family, your spouse, as a defense mechanism to avoid being hurt as recounted by Mairs: Most twenty-two- and nineteen-year-olds, like George and me, can vow in clear conscience, after a childhood of chicken pox and summer colds, to keep one another in sickness and in health so long as they both shall live. Not many are equipped for catastrophe: the dismay, the depression, the extra work, the boredom that a degenerative disease can insinuate into a relationship. And our society, with its emphasis on fun and its association of fun with physical performance, offers little encouragement for a whole spouse to stay with a crippled partner. (p. 163) Another type of escape that is next entertained is any meansof cure. As Mairs complains on page 164, â€Å"because I hate being crippled, I sometimes hate myself for being a cripple. † This being the case, it is not uncommon for people to go to great lengths only to be disappointed. We are led to believe that this is a way for us to escape just the same – escape death, that is. For most people, it is nothing to spend a fortune just to have a family remain a vegetable until the end. That kind of escape is nothing compared to the atrocity of dying! And there are few who would even consider â€Å"death as more an escape† – from pain, humilitation, wasting away without event (Mairs, 166). It appears that anything is so much better than the current situation, and the cost of an escape is miniscule. As often is the case, a change of outlook is usually opted as the last resort, without knowing that it is by far the most enlightening solution that can even defy location and medicine. This reader would definitely agree that a positive outlook – and a good sense of humor – is the best escape, if it could ever be considered as one. On the contrary, it is more a resignation from the aggressive attempts at escaping. On one’s sense of humor, Mairs remarks that it is â€Å"the easiest to lose and the hardest to survive without† (Mairs, 160). That may be, but it can also be easily revived once we stop feeling sorry for ourselves. Once we free ourselves by taking stock of what we still have instead of grumbling about our losses, it will begin to dawn that it is searching and spending nothing on an escape actually is nothing compared to letting go of the burden. As Mairs writes, Months and even years went by without catastrophe, and really I was awfully busy. And I hadnt the time, let alone the inclination, to devote myself to being a disease. (p. 167) Finally, the epigraph drives the nail home about how the author approached the conflict of her narrative, which is centrally based on experience. It provides the reader a hunch as to how a solution or a particular transition can be offered and accepted and finally be applied. As Mairs writes her response to â€Å"the cosmic deal† beautifully, she declares that â€Å"I might as well do the job myself. Now that Im getting the hang of it† (Mairs, 168). It is a fine denuoement, which marks a closure defined by a wonderful sense of being. Work Cited Mairs, Nancy. â€Å"On being a cripple. † The Search for Self and Personal Values.

Great Expectations by Charles Dickens | Summary and Analysis

Great Expectations by Charles Dickens | Summary and Analysis Charles Dickens wrote his enduringly popular novel, Great Expectations, between December 1860 and September 1861. As was usual for this most prolific of novelists, the book was first published in serial form, and the instalments would be as eagerly awaited as the ‘soap operas’ of today. This novel, however, contains an interesting and informative retrospective by the author on aspects of his life, hidden from even those closest to him, which he had first addressed in the painfully autobiographical David Copperfield some ten years earlier (a difficult decade for Dickens in his personal life) and to some extent alters the perception of himself which Dickens had there vicariously presented. The intricate plot of Great Expectations surrounds the life of an orphaned boy, Pip, who is brought up ‘by hand’ by his rather cruel sister and her kindly husband, Joe, the local blacksmith, to whom Pip turns for the only affection available. He sees Joe less as a father-figure than ‘a larger species of child, and as no more than my equal’ and this rather telling reference to ‘equality’ is to be one of the major themes of the book, i.e. Victorian class-consciousness and notions of what constitutes a ‘gentleman’. (One of the reasons Dickens chose, in fact to write the book was to redress the imbalance he felt he had created in the earlier creation of the ‘gentleman’ Copperfield and his snobbery towards the lads with whom he was compelled to work in the factory to which he had been consigned; Dickens had suffered a similar fate as a child and never spoke of it though he never forgot it.). Pip’s encounter at the beginning of the novel, in the graveyard where his parents are buried and from the stones of which he gains his only sense of self, with the terrifying convict, Magwitch, whom he is compelled to help yet for whom he feels compassion, is quickly followed by his being called to ‘play’ by the enigmatically grotesque Miss Havisham, shrouded in her wedding gown and frozen in time as a result of her being jilted, and this juxtaposition has much importance as the plot progresses, clearly foreshadowing the later unravelling of the mystery of Pip’s benefactor. It is at Miss Havisham’s house that Pip meets and falls instantly in love with her ward, the beautiful and distant Estella, whose name, with its link to ‘star’, is emblematic of both these characteristics. Chiefly because of this fateful meeting and Estella’s ‘disdain’ of his social class, Pip decides he ‘want[s] to be a gentleman’. Th is, significantly, he confides only to Biddy whom Dickens makes clear he should have married but his obsession with Estella obscures his vision on this as so much else, until it is too late. The plot advances significantly when Pip is told, by the sudden arrival of the lawyer, Jaggers, that he is to be the recipient of funds from an unknown benefactor which will make his dream come true and so begins the London phase of his life where he meets the amiable Herbert Pocket and his feckless family, the amusing and shrewd clerk, Wemmick, and re-encounters Estella. Pip is naturally encouraged by both circumstance and history to believe that it is Miss Havisham who is his benefactor but in fact, it is Magwitch, the convict, he helped as a child, who is making him into a gentleman, as he learns when Magwitch suddenly appears, and this dislocation of origins adds to Dickens’ development of the central theme of gentility. In fact, the true gentleman of the book is Joe, as Pip ultimately realises. In Great Expectations, Dickens is attempting to write both a mystery story, influenced by his friend Wilkie Collins’ success with the genre, and to examine the nature of what makes a man the object of respect and admiration. By making Pip want to ‘climb the ladder’ he is investigating the way in which Victorian society operated: more on wealth and station than worth. He was, indeed, ambivalent even about the ending to the novel, wanting at first to have Pip emphatically destined not to marry Estella: I was very glad afterwards to have had the interview; for, in her face and in her voice, and in her touch, she gave me the assurance, that suffering had been stronger than Miss Havishams teaching, and had given her a heart to understand what my heart used to be. Â   Clearly, here, Dickens intends that Pip and Estella should part and the only hopeful resolution is in her apparent change. Nevertheless, the astute author changed his mind because he wanted to please his audience rather than himself, and qualified the certainty of separation in the original by offering at least the possibility of their marriage in his revision: I took her hand in mine, and we went out of the ruined place; and, as the morning mists had risen long ago when I first left the forge, so, the evening mists were rising now, and in all the broad expanse of tranquil light they showed to me, I saw the shadow of no parting from her. The significance of the difference, notwithstanding the employment by the author of one of his favourite words, ‘shadow’, is that it is optimistically inconclusive but the disparity between the two endings clearly defines the author’s own increasingly embittered view of life. True, the couple depart the ‘ruined place’, an emblem of the wreckage of their shared past, but the ‘mists’ remain to obscure the certainty of unbounded happiness present in the ‘tranquil light’. Part of the enduring appeal of Great Expectations is to be found in its author’s power perpetually to please and the evidence is in this willingness to adapt his own directives to those of his audience. The vivacity of the characters, the twists and turns of the plot and the intensely personal style of the first person narrative all combine to make Dickens’ ‘mystery novel’ a book which continues to engage fresh generations of readers. Bibliography: Peter Ackroyd, Dickens, (Sinclair Stevenson, London, 1990). Charles Dickens, Great Expectations, (Clarendon Press, Oxford, 1993). John Forster, The Life of Charles Dickens in Two Volumes, (J.M. Dent Sons, London, 1966). F. Hopkinson Smith, In Dickenss London, (Charles Scribers Sons, New York, 1916). John Manning, Dickens on Education, (University of Toronto Press, Toronto, 1959). Steven Marcus, Dickens, from Pickwick to Dombey, (Basic Books, New York, 1965). John R. Reed, Dickens and Thackeray: Punishment and Forgiveness, (Ohio University Press, Athens, OH, 1995). Paul Schlicke, Dickens and Popular Entertainment, (Unwin Hyman, London, 1988).

The Economic and Political Factors Affecting the U.S. Sugar Subsidy Program :: Sugar Subsidy Economics Essays

The Economic and Political Factors Affecting the U.S. Sugar Subsidy Program Graphs Not Available Sugar growers continue to benefit from favorable economic conditions provided by the U.S. government. Yet empirical data reveal a decrease in the aggregate support for sugar legislation in recent years. In 1978, there were 9,187 full or part owners of sugar cane and sugar beet farms, compared to 7,799 farms in 1987. The level of sugar subsidy allocated to the farmers, however, has increased and even favored certain sugar growers disproportionately over others. Such empirical findings suggests that politics, as much as economics, affect the level of sugar subsidy. This paper examines why an increasingly smaller number of sugar farmers receive a steadily larger government subsidy. Mainstream economics cannot explain the unusual linkage between sugar producers and subsidy levels. While traditional, neoclassical economists cultivate elegant models that explain economic phenomena, they fail to characterize correctly the relationship between voters, their elected representatives, and the political institutions which shape the policies. Consequently, an accurate model must combine what we know from mainstream economics and political economy. Before outlining the theoretical framework, however, the following section reviews the history of the sugar subsidy. History of Sugar Subsidy The Jones-Costigan Act, created the modern sugar program as part of the New Deal package of agricultural legislation in 1934. The program included domestic production controls and direct payments to farmers, as well as import restrictions that addressed the declining ratio of farm to non-farm incomes of the preceding decade (Harper, 1990). The first major transformation of the U.S. sugar program resulted from the U.S. trade embargo of Cuba's exports to the U.S. in 1963. Throughout the following years, the United States government imposed a series of price supports, import quotas, and loans to protect U.S. producers from lower-priced foreign grown sugar as well as to encourage domestic production of sugar (Rendelman, 1989). Many farmers in the U.S. began to supplement the dearth of sugar left by the embargo and exploit the "protected market" conditions provided by the U.S. government subsidy. Despite the federal aid granted to sugar growers, not all sectors of agriculture devoted to growing sugar derivatives flourished. Domestic production of sugar cane increased steadily from 1982 onward, while sugar beet production stagnated (Knutson, 1985). Through time, the largest number of sugar beet farmers were concentrated in a specific West/Midwest region of the U.S. (Minnesota, North Dakota, Idaho) while sugar cane farmers were found in the Southeast, specifically Louisiana and Florida.

Coffee Shop Essay

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, â€Å"Dot. L†). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side district. Dot. L will be known for over 6 flavors of latte, coffee and coffee based products. In addition, light snacks and sandwiches will be offered to accompany the cappuccino and coffee based products. The cafe establishment will play modern music for ambiance and provide free wireless internet access for patrons to attract professionals in the nearby business areas. The mission of Dot. L is in the vanity of the city, Dot. L can bring you the ease of a precious. Dot. L will be unlike other cafes in that it will introduce customers to the different flavors of coffee and foods in a leisure non pressure environment. Furthermore, in a competitive market like Starbuck, Dot. L hopes to set itself apart by reaching out to those diversity flavors of latte without the high prices. The target market consists of two market segments: †¢ People who are deeply in love latte and people who hope have a relaxing time †¢ Business people from the downtown business centers and professional buildings Situation analysis is explored. This includes an overall marketing environment analysis for the company as well as more specific situation analysis such as competitor and customers action for the marketing analysis. An evaluation is conducted followed by an action plan outlining how to achieve the marketing objectives, which includes: promotion, price discounts, a bi-monthly newsletter, advertising in television and search for new channel partnerships. Company overview and the Mission Statement Dot. L will be a distinctive coffee shop which have own characteristics and culture that will serve the river side residential district. The coffee shop offers flavored latte and other coffee products, light snacks, foods and free wi-fi service for customer surfing on-line. The Dot. L primary place of operation will be located on the river side with nice view of Brisbane River. The business persons in the office building will add to the number of patrons and the circumstance their also can attract consumer to choose that place. There are plans to open additional locations after 3 years of operation. Dot. L will operate from Monday to Sunday. Monday thru Thursday, five employees will be working from 10 a. m. to 10 p. m. Friday and Saturday will work the same; however, three employees closing will work until 12 a. m. The cost for each full time labors might be 16 dollars per hour and the cost for part-time labors might be 9 dollars. The name of this coffee shop is Dot. L which means L refers to latte. Therefore latte as company core coffee products and latte art can be discovered in Dot. L. [pic] As stated in the company’s mission statement: Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. Table of Contents Executive Summary2 Company overview and the Mission Statement3 Introduction6 Product Description6 Environmental Scan7 Economic environment7 Legal, political and regulatory environment8 Social and cultural environment8 Technological environment9 Competitor9 Market research10 Customers12 Marketing objectives and Market tactics12 Marketing objectives12 Product12 Price13 Place13 Promotion14 Marketing Tactics15 Market forecasting16 Action plans17 Financials18 Control20 Conclusion21 Reference list:22 Appendix 124 Introduction This marketing plan examines the steps required to reposition Dot. L cafe in the Australian marketplace. Dot. L is a cafe brand will locate on river side in Brisbane. Dot. L offers a variety of coffee, specialty coffee of Latte, coffee based products and foods. In addition, in order to attract consumers latte art also be adopted into the coffee products. Basically the price for the regularly coffee the price will not over four dollars. The cafe will focus on the business people and normally customers. Dot. L in Australia employ approximately 30 labors includes chiefs, shop assistant, shop keeper, senior manager. The Dot. L brand name comes from its core products will offer in the cafe that aim to: 1. Attract consumers 2. Build brand 3. Trade profit achieve about 8-10% The marketing plan followed by analysis the situation in marketplace, competitors analysis for the Dot. L entry into the market. Furthermore, market research and customers analysis will provide to assist the Dot. L to locates the market accurately. It also considers the market forecasting and financials for the three-year period. Product Description The Dot. L will offer many items that would have perfect taste. From traditional coffee to the light snacks and foods, Dot. L will offer something traditional and original for all tastes. Daily latte specials will be offered, featuring a different blend and flavor each day. The cafe specialty will prefer to European style design. The six different lattes are includes: cafe au lait; ghetto latte or bootleg lattes; hot or iced latte versions of chai, matcha, and Royal milk tea; red latte; latte macchiato and Caffe latte. Latte and Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. Flavors will be available at an additional charge of $0. 50. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. Environmental Scan. Economic environment Robust business, consumer confidence and high export price for raw materials have fuelled the economy for 16 years. Australia has a strong economy with per capita gross domestic product (GDP) of $ 38,000(CIA, 2009), and GDP was estimated to be growing at 3. 8% annually (CIA, 2009). However, in 2008 with the impact of the global economic crisis, manufacturing output and employment started to falter, and the Australian economy headed into a severe slowdown (Jackson, 2008). Even through, in 2010 the economy has begun to turn for the better, the consumers’ purchase tendency is not recover. As both cause and effect, consumers cut back on spending, specifically on food, clothing, furniture, entertainment, cars and mobile phones (Uren, 2008). The economic conditions in Australia present opportunities and risk for Dot. L. The decrease in consumer spending will force cafe industry to seek specialist assist to retain customers and maintain sales. In the other hand, this will increase the demand for specialist service like Dot. L which can provide business men have plcae to release pressure. However, the reality of a downturn may cause retailers to cut back on all spending including on retail consulting and training services. Additionally some retailers are likely to go out of business. Legal, political and regulatory environment Small business branding through labeling and packaging conclusively builds company and product recognition. Positioning the unique product through private label aimed at the target market results in an effective, low cost marketing strategy. It is the solution to getting customers into the store and back again and again. In American, the government publishes a legislative memo of a cyber-cafe restriction in 2006 (New York Civil Liberties Union, 2006). The China government also publishes the same restrictions. Because most of the cafe will provide the service of internet, so, they should pay attention to theses legislative issue (Rodnin, 2005). Social and cultural environment According to Australian Coffee Traders Association, Annual General Meeting 2006 that pointed out overall speaking, the Australian coffee market is very competitive but consumers are brand-loyal (ACTA, 2008). Australia is a country of different immigrants, especially proud of a traditional strong coffee culture started by European immigrants(AusFoodNews,2010). The strong coffee culture of Australia has influenced growth in coffee shops, especially among the younger generation. Coffee drinking has become an integral part of the modern lifestyle. In Australia, the specialist coffee shops have become more than just a place to drink coffee. Increasingly, coffee shops serve as places to meet for business and pleasure – a location for peace and quiet away from home and office. ACTA (2008) stated that more than one billion cups of coffee are consumed in cafes, restaurants and other outlets each year, this is an increase of 65% over the last 10 years. The Coffee consumption of Australian per capita has doubled over the last 30 years (ACTA, 2008). According to a new report by Euromonitor International – â€Å"Consumer Foodservice in Australia†. (2004) the number of transactions through coffee shops grew by 7% and value sales grew by almost 29%. Technological environment Technological advances in Australia have resulted in an increase usage of the internet. This has resulted in all industry expanding into a new channel: offering services, marketing and selling products over the internet. For Dot. L, the cafe can take this advantage which is using intern as the company’s channel to promote the marketing. Competitor. The popularity of franchising as a business opportunity in Australia has also had a significant impact on the number of chain specialist coffee shops, such as Gloria Jean’s, The Coffee Club, Zarrafa’s Coffee which expanded mainly through franchising (Market Research World, n. d. ). Euromonitor International’s research shows that the Gloria Jean’s chain had the largest increase in outlets in 2004, thereby boosting its market share from 28% in 2003 to 37% in 2004. Gloria Jean’s has already opened over 900 shops around the world, and 407 stores are established in Australia-wide. Therefore, Gloria Jean’s can be regarded as the most powerful competitor. The Coffee Club has expanded its business to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Compared with these two brands Gloria Jean’s and The Coffee Club, Zarrafa’s Coffee is a young brand. The brand comes from Gold Coast, and it only has 14 years history. Zarrafa’s Coffee has 41 stores across South East Queensland. Consequently, Zarrafa’s Coffee can be thought as the least powerful competitor for Dot. L. According to the report, sales of hot drink products in Australia surpassed A$1350m in the year 2008 and is expected to be worth A$1473m in 2013, with the coffee category accounting for the largest share followed by tea (Trading Room, 2010). It can be assumed that more people might enter the cafe industry. Market research In this section is to present the research about the marketing research for the Dot. L Coffee. Since this is a brand, the main goal of the Dot. L Coffee is to establish brand awareness among the target audience, which is business people, and 94 percent of them are aged 25 to 40. In this research, it chooses 10 male and 10 female to do the interview. Figure 1: The Frequency of the respondents to have coffee [pic] Figure 2: The Buying Habits of the Respondents [pic] According to the figure 1 and 2, of the business people that polled, 70 percent said they have coffee every day. And a full 58 percent said they prefer to enjoy coffee in the cafe. Others will enjoy coffee in their office or at home, here, 52 percent of them will buy the coffee products in the coffee shop, and 47 percent of them prefer buy it form the supermarket. Figure 3: The Acceptable Price per Coffee of the Respondents [pic] 45 percent of the respondents said that they would like Latte, and both of respondents who prefer Espresso and Mocha are divine 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them represent the acceptable price per cup of coffee is $3-8 dollars, and below $3 dollars and above $8 dollars will share the same percentage of 15 percent. Take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. Both of TV and magazine were divine 30 percent of the total population. And 20 percent of people prefer print advertisement. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. Customers The primary target market for the Dot. L Coffee will be the local business people. The cafe will be a sit-down coffee shop with wi-fi connectivity. The cafe will serve a variety of flavored latte, coffee products, beverages, sandwiches, and treats to local customers. The target market consists of two market segments, that is people who are deeply in love latte and people who hope have a relaxing time; and business people from the downtown business centers and professional buildings. Marketing objectives and Market tactics Marketing objectives The purpose of this marketing plan is to launch a cafe with delicate bakery, and professional coffees and which will bring simple cozy and friendly atmosphere. Based on the product features and marketing 4P principles, the three years’ specific marketing plan will be given as the following to ensure objectives and expectations are met. Product First off all, the key customers are those people who fond into Latte which means the product image is designed as professional Latte maker with friendly, easy communicate, happy relationship atmosphere. In order to match the product concept: simple and cozy so that the color of the cafe should be designed as clean, comfortable. And the coffee cup and tableware would be designed to match the interior decoration as mildness and simple. The main special coffee is Latte. Meanwhile, espresso, cappuccino, mocha, and other specialty drinks will be available too. The latte flavors will include vanilla, chocolate, and caramel. This can be designed as the first year menu and in the following three years the product will be developed according to the market trend. Price The Dot. L cafe will specially offer delicate bakery with other beverages such as soda and juice. Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. All prices take into consideration the cost of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. All different deserts will be sold by the slice such as cheesecake, chocolate cake, muffin, sandwich and cupcake. Prices range from $2. 75 to $8. 00. The frequent customer can join the membership and participate the buy 10 get one free activity. Place The cafe name Dot. L is from the coffee Latte which is combined with espresso and steamed milk. Hence, the image of the cafe will deliver simple and warm message to customers. The location of Dot. L will be choosing at Brisbane river side. The space will be designed with a glass room and interior will be more concise and mediterrane an style. The common area will have white coffee tables surrounded by plush chairs and sofas and allow customers to set up laptop and spread out paperwork. The walls will be painted into warm color to enhance the relax and friendly atmosphere. Promotion Besides, in order to develop the market and receive good reputation from the very first. The Dot. L Cafe will be promoted in a variety of ways. The annual budget allotment for advertising is $19,904 for the first year of operation. These monies will be distributed as follows: 1. Southern Star –  Southern Star will be printed monthly showing the nightly specials. They will be distributed throughout the area on cars, handed out at the library, delivered to the local office buildings, and posted on street signs and other obvious places. 2. Radio –  The cafe will run many radio spots on local radio stations. The ads will feature the daily coffee specials and will air during the morning and afternoon drive times to capitalize on drive-by traffic. 3. Entertainment –  The Dot. L Cafe will feature local entertainment every other weekend. The entertainers will provide music, poetry, art, and dancing. These events will be promoted through additional print and radio spots. Besides, Dot. L will engage in promoting premium varieties of coffee by educating their customers about the different coffees that are available. This strategy would lead to increased sophistication among customers. 4. Web Presence –  The Dot. L Cafe will promote the business and specials over the Internet through a website. The website will be updated monthly to advertise specials and product offerings. The Radio and newspaper advertisement could be launch at the first half year to attract more customers. Entertainment and web presence should be developed as long term promotion plan in the next three years. The Dot. L Cafe will promote itself to its new customers by offering discount memberships for frequent consumers. There will be buy 10 get one free card available for coffee. The remaining  advertising  budget  will be used to print membership and frequent consumer cards. Serve the highest quality food and beverage and meanwhile maintain low cost of goods and inventory is one of the key objectives. Thus Logistics and distribution would be a crucial part as well. The fresh meats, cheeses, and  vegetables  will be purchased through good reputation food source distributors. The researching and negotiating of the best prices with distributors would be put into the project process too. Marketing Tactics To achieve the above marketing objectives, this plan considers the tactic through the marketing mix which includes product, promotion and pricing. Colour appeal, packaging and style are included in product section. As the before shown, the target market of the cafe is business people who works in downtown and modern buildings. These potential customers can be regarded as white collars and the middle class. They hold well-paid, and are to pursuit quality lifestyles. Based on these, the basic colour tone will be set as dark colour tone, such as brown and black. The logo of the cafe is to stress a simple but elegant style. Because Dot. L cafe is a new brand for customers, so the promotion strategy must be heavy to entice the brand trial. The advised promotion approaches are print ad, billboard ad and in-store promotions. Setting a billboard ad on the way to the city and riverside is strongly advised. The cafe locates on the riverside; for this reason, putting ad on ferry is recommended. The pricing objective is to appeal the people who take coffee daily. A regular size cafe au lait which is the main product is priced as $4. 50. The cafe can give 5% discount to people who hold senior card. Furthermore, a point card can be given in the store when customers are making purchase. The card allows that customers can get 1 free coffee after they buy 9 coffees. Market forecasting There are more than 100 cafes in Brisbane, and 17 cafes exist in Southbank where a part of riverside is. According to one market research (Weston 2010), more and more Australian have already totally accepted the coffee culture; in addition, they are very to enjoy this culture. Therefore, a big growth on takeout coffee is brought by this social change. As a matter of fact, the flourishing demand of coffee drinking directs to the blast of many specific coffee shops. According to another research, Australians prefer to coffee with milk rather than other styles. Datamonitor’s Market Data Analytic (MDA) database indicates that retail coffee sales in Australia gained around A$752m. The Australia coffee market is in the second place around the Asian Economic in 2008. Another research predicts that the total amount around A$473m of profit can be reached in 2013. All in all, it can be concluded that there is a huge potential in the cafe market. Action plans According to the planed given above the relevant GANTT chart will guide this project go smoothly complete on time. Figure 4: The Dot. L Project Schedule |Dot. L | |? |? | |Start-up Assets to Fund |$26,000 | |Total Funding Required |$88,290 | | | | |Total Assets |$26,000 | | | | |Liabilities and Capital | | |Liabilities | | |Total Liabilities |$33,290 | | | | |Capital | | |Planned Investment |$55,000 | |Loss at Start-up (Start-up Expenses) |($62,290) | |Total Capital |($7,290) | | | | |Total Capital and Liabilities |$26,000 |. 2. Break-even Analysis Break-even data is presented in the chart and table below. [pic] Figure 6: Break-even Analysis |Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |$18,462 | |Assumptions: | | |Average Per-Unit Revenue |$2. 53 | |Average Per-Unit Variable Cost |$0. 63 | |Estimated Monthly Fixed Cost |$13,847 | 3. Projected Profit and Loss In the first year, the Dot. L Coffee will have sales of about $533,764 of operation. In year two and three the Dot. L will have sales increases of about 10%, resulting in sales of $576,551 and $622,575, respectively. Operating expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the first three years of operation are net income of $36,521 for the first year, $42,356 for the second year, and $47,819 for year three. Control Dot. L will continually evaluate the marketing environment, particularly the economic environment, due to the economic downturn, and the competitive environment. Further, in relation to the specific tactics undertaken by Dot. L for the 36 month period, each will be assigned a person who will be responsible for the success of the tactic, as well as a specific final review date. |Tactic |Responsibility |Review date | |Promotions to focus on augmented product and core product |Marketing Manager |May 2010 | |benefits | | | |Determine price discounts and rollout strategy to clients | | | |Create newsletter and implement process for it to be |Management Team |Aug 2010 | |distributed monthly | | | |More Direct-response advertising in television |Marketing Manager |Sep 2010 | |Implement selling short-term modification recommendations | | | |Search for distributors with which to form channel |Sales Director |Jun 2011 | |partnerships |. | | |Expand business to more location |Marketing Manager |Mar 2012 | | | | | | |Channel Manager |Nov 2012 | | | | | | |Sales Director |Jan 2013 | Conclusion This report sets out the marketing plan for Dot. L in Australia. It was decided that, Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships. It is believed that there is opportunity for Dot. L to built own brand culture and expand in cafe industry’s marketplace. It is, therefore, this marketing plan can assist Dot. L growth in the marketplace. Reference list: Acta (2008). AUSTRALIAN COFFEE STATS. Retrieved May 16, 2010 from http://www. acta. org. au/article. php? a=2 Hofmann (2008). Specialist coffee shops in Australia see vigorous expansion. Retrieved May 17, 2010 from http://www. franchiseek. com/Market_Trends_Coffee_Shops_Australia_0706. htm Jellie (2006). Coffee by numbers. Retrieved May 17, 2010 from: http://www. smh. com. au/news/good-living/coffee-by-numbers/2006/07/17/115298845 5398. html New  York  Civil  Liberties  Union(2006),  Legislative  Memo:  Cyber-cafe  Restrictions Retrieved May 17, 2010 from: http://www. nyclu. org/content/legislative-memo-cyber-caf%C3%A9-restrictions-2006 Rodnin(2007),  Motherboard  makers  may  be  affected  by  Internet  cafe  restrictions  in  China,  Retrieved May 17, 2010 from http://www. vaosoft. com/forum/index. php? showtopic=441&pid=612&mode=threaded&show=&st=0 Shaun Weston (2010). Australian love coffee. Retrieved May 15, 2010, from http://www. foodbev. com/report/australians-love-coffee Trading Room (2008). Australia a nation of coffee drinkers. Retrieved May 17, 2010 from http://www. tradingroom. com. au/apps/view_article. ac? articleId=1196615 Wong (2010). Aussie cafe culture accounts for ‘biggest growth in coffee’. Retrieved May 17, 2010 from http://www. ausfoodnews. com. au/2010/03/04/aussie-cafe-culture-accounts-for-biggest-growth-in-coffee. html Appendix 1 The Questionnaire of the Coffee Market. This is a marketing research of the style, habits and opinions of coffee in your everyday life. Section 1: Basic Personal Information 1. What is your gender? A Male B Female 2. What is your age? A 18-25 B 26-30 C 30-40 D Above 40 3. What is your Occupation? A Students B Business men C Employee D Others 4. Are you married or single? A Married B Single 5. What is your family’s size? A 1-2 person B 3-5 person C 6-8 person D Above 8 person Section 2: 6. Where can you get the information about coffee? A Internet B Magazine/ newspaper C TV D Print Advertisement E Others 7. Where are you usually buy the coffee product? A Supermarket B Internet C Coffee shop D Others 8. How offen do you drink coffee? A Every day B 3-4 times per week C Once a week D Never 9. Where do you usually drink coffee? A Cafe B At home C At office D At campus E Others 10. What kind of coffee would you like? A Latte B Espresso C Cappuccino D Mocha E Other specialty drinks 11. How much of a cup of coffee is acceptable for you? A $2-3 /cup B $3-5/cup C $5-8/cup D $8-10/cup E Above $10/cup Thank you for your participation!!!

Person-Centred Therapy Essay

The Person-Centred Approach developed from the work of the psychologist Dr. Carl Rogers. In 1940s to 1960s, Carl Rogers approach to therapy was considered revolutionary. His specialist knowledge didn’t come from a theory but rather from his clinical therapy. Consequently, theory came out of practice. Person-Centred Therapy was originally seen as non-directive. The reasoning for that was because Rogers didn’t believe that therapist was the expert. The crucial part of his theory was based on the natural tendency of human beings to find fulfillment. (Rogers 1961). Carl Rogers had the basic trust in human beings and believed that people are naturally moving toward constructive fulfillment. (Carl R. Rogers 1980, p.117). Rogers believed that ‘Individuals have within themselves vast resources for self-understanding and for altering their self-concepts, basic attitudes, and self-directed behavior; these resources can be tapped if a definable climate of facilitative psycho logical attitudes can be provided.’ ( Carl R. Rogers 1980, p.115-117). The important part of person-centred approach was creating particular psychological environment in order for a client to be open to the experience. The key for Rogers was to be present with another. ‘Being was more important than doing .(Rogers 1961) The importance of psychological environment explained by Rogers is because clients’ need to feel free from threat, both physically and psychologically, to move away from defensiveness and open to the experience of therapy. (Rogers 1961). This environment could be achieved when client is in a therapy with a person who was sincerely empathic, accepting and non-judgmental – offering unconditional positive regard, and genuine -congruent. Therefore, when these three core conditions are provided: congruence, unconditional positive regard and empathy, Rogers believed that client would naturally move in a constructive and positive direction. Congruence Congruence (genuineness) suggests that there should be correspondence between a therapist’s inner experiencing and their outward responses to the client.  (Australian Journal of Rehabilitation Counselling p 30.) The therapist’s goal is to express genuinely felt responses to the client’s   experiences in the instantaneous moment; and for the client to perceive the therapist responses as genuine, transparent and honest. (Person-Centred Rehabilitation Counselling, p 30) Unconditional Positive Regard Unconditional positive regard refers to seeing a client in a non-judgmental way that is free of the conditions that client might have been experiencing within family, friends and society. Unconditional positive regard is offered as a model of non-judgmental self-acceptance for clients together with an ‘understanding-seeking approach’ to working with clients from ‘different’ and ‘diverse’ backgrounds (Lago, 2007, pp. 262–263). Empathy Most therapists acknowledge therapeutic value of empathy. However, from Rogers’ (1961) perspective, empathy is an attitude rather than a set of reflective techniques. It offers acceptance and safety to explore painful and difficult issues. Furthermore, empathy is regarded as a more active process in which a person tries to understand others by reaching out to or feeling with them in multiple dimensions. (Coulehan, J. 2002. p. 73-98). Empathy conveys the therapist unconditional positive regard and conveys to clients that they are deeply heard. (Bozarth, J.,2007. 182–193). Carl Rogers believed that person couldn’t teach another person directly; a person can only facilitate another’s learning. (Rogers (1951). Therefore, in the person-centred therapy the role of therapist is to be present and reflective. Rogers was really passionate to inspire people to live life fully. This process of the good life is not, as Rogers believed a life for the faint-hearted. It involves the widening and growing of one’s potentialities and fulfillment. It involves the courage to be and to opening oneself fully into the flow of life. (Rogers, Carl. (1961). Furthermore, in Person-Centred Therapy clients have a freedom of choice and evident creativity. They are not constrained by the restrictions that influence an  incongruent individual, so they have a variety of choices they can make more confidently. Client can see that they play a role in determining their own behavior and feel responsible for their own behavior and their life. (Rogers 1961). However, it can be challenging to put these into practice because person-centred therapy does not use techniques but relies on the personal qualities of the therapist to construct a non-judgmental and empathic relationship with their   client. In my belief, there is a vast opportunity to blend the person-centred approach and principles such as empathy, unconditional positive regard and congruence in all aspects of our lives. These principles could be transferred to all kinds of relationships. For example in education, teaching and coaching, management, organizations, patient care, conflict resolution, every day work and relationships. I will certainly apply and be more mindful and aware of significance of person-centred therapy in my practice. It allows clients to feel acceptance and safety to explore painful and difficult issues throughout therapy. References 1. Bozarth, J. (2007). Unconditional positive regard. In M. Cooper, M. O’Hara, P.F. Schmid, & G. Wyatt (Eds.), The handbook of person-centered psychotherapy and counselling. Basingstoke, UK: Palgrave Macmillan. 2. Coulehan, J. (2002). Being a physician. In M.B. Mengel, W.L. Holleman & S.A. Fields (Eds.), Fundamentals of clinical practice 2nd à ©d. New York, NY: Kluwer Academic/ Plenum Publishers. 3. Lago. C, (2007). How to Manage a Counselling Service in S.Palmer & R. Bor (Eds.) The Practitioner Handbook. London, Sage. 4. Person-Centred Rehabilitation Counselling. Article in Australian Journal of Rehabilitation Counselling 5. Rogers, Carl. (1951). Client-centered Therapy: Its Current Practice, Implications and Theory. London: Constable 6. Rogers, Carl. (1961). On Becoming a Person: A Therapist’s View of Psychotherapy. London: Constable 7. Rogers, Carl. (1980). Way of Being. Boston: Houghton Mifflin

Literary Anlysis of Jane Eyre – Victorian Era

Many themes, styles, genres, and modes of Victorian Literature are reflected in the works of the Bronte Sisters', especially that of Jane Eyre. Common themes of victorian literature are shared with Jane Eyre. Food was a reoccurring theme of throughout many Victorian novels because of the hunger that many people faced in this time period. This theme is reflected in the vivid description of under nourishment at Lowood School in Charlotte Bronte's Jane Eyre. Another common theme was women's morality and sensuality.Before the publication of Jane Eyre, women were simple and genuine under the expectations of society, the â€Å"wife and mother from whom all morality sprang† (Lowes). After this novel was published, the â€Å"new woman† became predominant who was based off the main character, Jane, who was independent, strong, forward, and radical in the sense of marriage and contraception opinions. The theme of sex scandal goes along with women's morality and sensuality because it, also, went against the prior conservative social expectations and beliefs for women. This theme started to become common in victorian literature.An example of sex scandal is in Jane Eyre when Jane got involved with Rochester, her wealthy boss, and ended up marrying him. Jane Eyre is written in first-person from the point of view of Jane. The genre of Jane Eyre can be classified as many different types; Romance, Mystery, and Gothic Fiction. It can be considered a classic romantic novel because of the passionate relationship that Jane and Rochester form. It is a mystery in the sense that throughout the book, Jane suspects something about Rochester and his past based on the incident of Grace Pool accidently setting his bed on fire in a drunken state and not getting fired for it.She then discovers the secret of his past that he has a wife, Bertha, who has one mad and was the one who set his bed on fire. It is considered Gothic Fiction because of the supernatural and fantasy element s that Charlotte Bronte includes (http://www. shmoop. com/jane-eyre/literary-devices. html) Through Charlotte's unique writing style, she incorporates â€Å"fantasy elements in Jane Eyre through references to fairy tales, prophetic dreams, mythic imagery, and extraordinary plot twists,† (Shwingen).An example of the mythic imagery is shown through Charlotte's emphasis on the image of passion. Jane was always a passionate and emotional character since she was a child. Charlotte writes about Jane after her cousin hits her with the book, â€Å"my blood was still warm; the mood of the revolted slave was still bracing me with its bitter vigor. † The image of her warm blood and her intense anger compared to that of a revolted slave shows Jane's great emotion even as a child.This image is emphasized through imagery when Charlotte writes of Jane's feelings for Rochester as â€Å"fiery iron† and â€Å"blackness and burning†. These figurative images of a fire portra y to the reader the intense passion that Jane has for Rochester. Fire is another image that Charlotte writes about throughout the novel; â€Å"in the bedroom blaze which Jane saved Rochester from, in the language that both Rochester and Jane use in describing their emotions towards each other, and in the final fire that destroyed Thornfield Hall, crippled Rochester, and killed Bertha,† (Vaughon).In Vaughon's opinion, this imagery of fire and passion was Charlotte's way of emphasizing the unethical and sinful love that Jane and Rochester shared with each other based on the fire of hell. As said before, in Victorian times, this relationship would be considered scandalous not only based on the difference in their classes, but also because they believed in purity. Charlotte goes against the traditional beliefs with her imagery of passion and lust between Jane and Rochester. Charlotte's writing style is generally educated, complex, and emotion filled.Most of her sentences are cont ain numerous adjectives and sensual images. Her unique style may be overwhelming for some readers, but it's powerful and strong. The reader is able to identify with Jane Eyre as a character through the complex sentence structure that is filled with emotion and imagery. (http://reviewmaterials. tripod. com/english/jane_eyre. html) According to George P. Landow, Jane Eyre is divided into five distinct settings. The story starts off when Jane is a child living in her relative's, the Reed's, house in Gateshead Hall.Then she is sent to Lowood school and has many experiences there with Miss. Temple, Helen Burns, and Mr. Brocklehurst. After eight years in boarding school, she lives at Thornfield as a governess to Adele. This is where she falls in love with her boss, Rochester. Then she moves out after he discovery of Bertha, Rochester's mad wife. She is then taken into the Moor House by her cousins, the Rivers. In the end, she is reunited with Rochester at the Ferndean Manor. Each setting of the book has it's own unique mood in strong relation to the characters present at each place. For example,Robert B.Martin points out that the setting of Thornfield is much more personal than the two preceding settings at Gateshead and Lowood because of the connection Jane makes to Rochester and the connection Rochester has to Thornfield (George P. Landow). In chapter 11, Mrs. Fairfax first makes mention to Rochester when she says, â€Å"Great houses and fine grounds require the presence of the proprietor†. Because Mrs. Fairfax said this, Jane felt as though it was not alive unless Rochester was present which is strongly connected to how Jane felt lonely and down because when he was not there.This connection between character and setting reflects the complex mood of Thornfield depending on whether Rochester is there or not. When he is away on a trip, the mood is somber and desolate because the reader can understand and feel the longing that Jane has for Rochester and the lo neliness she feels in the huge, empty house. When he is there, the mood changes to exciting and intimate because of the strong feelings that Jane has toward him and the liveliness that she associates with the house. Charlotte Bronte does a great job with reflecting the characters in Jane Eyre to the reader through her writing.One very unique and interesting character is Bertha, Rochester's insane wife. The Victorians during the nineteenth century had a fascination with health, sometimes greater than that of politics, religion, and Darwinism. They believed â€Å"an interdependent mind-body connection gained strength, and many people saw physical and mental health as being interrelated rather than separate entities,† (Sonja Mayer). According to Mayer, these attitudes of the time are reflected in Bertha's character through her mental illness and the physical threat she puts on Rochester.Compared to Jane, Bertha is her opposite and portrayed to the reader as a monster. Rochester â€Å"describes her as having ‘red balls' for eyes, a ‘mask' instead of a face, and ‘bulk' instead of an attractive form like Jane,† (Sonja Mayer). Jane is strong in body and mind. She endured the unhealthy conditions at Lowood where many students had died and survived through cold and hunger when she had ran away from Thornfield and lived outside. Her mental strength is shown through her courage as a child with her evil aunt, bullying cousin, and hypocritical head master.She stayed true to herself and motivated to be successful as a woman in this time despite the difficult situations these people had created for her. In contrast, Bertha is portrayed by Rochester as having â€Å"gone mad†. The Victorians would view this as a lack of mental strength. She, also, poses a threat to Rochester physically by her acts such as setting his bed on fire while he was sleeping, lunging at him and Jane in the room, and actually succeeding in burning down the house a t the the end of the book. Rochester is depicted as the ideal hero of the Victorian times.He is very romantic and charming which adds to the gothic style of this novel (Lowes). Despite his charm, there was much controversy over Rochester's character in Victorian times. English law at the time said that a man whose wife became insane could not get a divorce. To deal with his problem, he put his wife into confinement, locked in a room with a servant to care for her. He then proceeded to almost partake in bigamy by marrying Jane. Many Victorians of the time questioned why Jane would ever go back to such a man. (http://reviewmaterials. tripod. om/english/jane_eyre. html) The character of Jane isn't the traditional heroine of the time. In many romantic novels of the Victorian era, the heroine was beautiful. Jane is described by Charlotte as â€Å"simple and plain†. She also differs from the traditional heroine in her strength as a woman. Charlotte created a woman character that wa s equal to the male character. Jane is not equal in status or class, but in emotional strength and maturity. This went against society's beliefs of the time because Victorians traditionally believed that women were not capable of strong.